Monday, May 2, 2011

A New Town Dock

Last Thursday's agenda meeting of Oriental's Board of Commissioners revealed that Tuesday's meeting will discuss building an additional Town Dock at the end of South Avenue.

This parcel, to which the town won the rights in a case decided by the North Carolina Court of Appeals in 2009, gives the public direct access to the harbor. One appropriate use of the parcel is to build a simple pier extending about 100 feet from shore, for use by transient vessels.

A recurring complaint in some circles is that Oriental isn't sufficiently friendly to business. Otherwise, some contend, we would have more businesses and they wouldn't keep failing.

I wonder how many businesses a population of 875 (latest census) can support. Even the "greater Oriental" population of 2,000 can't support many. We are at the end of the highway.

On the other hand, from 14,000 to 20,000 (estimates vary) boats cruising the East Coast via the ICW each year pass less than two miles away. That represents more than 40,000 potential customers. The best thing we can do for Oriental businesses is to attract more boats to stop here. That would be good for every business.

Last Thursday, one commissioner opposed additional free dockage, on the grounds it may compete with nearby commercial marinas.

This misses the point. Cruising sailors select where to stop based on the reputation a town has as a hospitable place. Availability of transient docks and free anchorage space is among the factors affecting this reputation. The goal is to improve Oriental's brand. The better the brand, the more boats stop. The more boats that stop, the more will come back. Some even stay.Link
As I contended almost two years ago, the question of what to do about South Avenue is about the future, not the past.

Those of you who support the new town dock project and the effort for Oriental to become even more welcoming and hospitable to cruising sailors, please come to the meeting of the Town Board at 7:00 pm Tuesday, May 3 at Town Hall. And bring other supporters.

The important competition is between Oriental and other towns along the waterway.

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